East Palo Alto, last edited: Mon, 02 Apr 2018 09:03:04 -0400
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Green libertarians Airbnb for cars is here. And the rental car giants are not happy.
Turo allows its 200,000 members who are car owners to post vehicles online and rent them out for as little as $10 a day. Turo officials say their company is a technology platform that allows car owners to earn extra cash, not a rental car company.
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Instead of waiting for the competition to comply, the rental industry has introduced bills replete with new regulations for car-sharing companies in more than a dozen state legislatures across the United States — including a bill under debate in Maryland’s General Assembly. If turned into law, those regulations would treat car-sharing companies like traditional rental car companies.
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“The advantage peer-to-peer has over traditional rental companies is they don’t own the fleet and they’re more lean and adaptable and have a better understanding of the local market,” said Alexandre Marian, a director in the automotive and industrial practice at consultant AlixPartners. “The rental car companies see it as a potential threat. And they should if they want to remain in business.”
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